For hundreds of years British creativity has been leading the way, through invention, innovation, design, artistry and hard work, it has long been the envy of the world.
The Made in Britain label — attached to everything from food to fashion carries strong associations of quality and provenance, it is highly prized all over the world — research shows that three in four people think a Made in Britain label would make them more likely to buy a product.
For many consumers, it suggests craftsmanship, attention to detail, style and quality, with perhaps a modest added sprinkling of good humour.
For many British brands (Bianca Elgar included), by making in Britain means we help to create employment in the UK, reduce the carbon footprint of our products and support the strong heritage of design and manufacturing in Britain.
Having a Made in Britain label is a key part of our brand identity, helping to sell more products and export into established, new and emerging markets.
So, why do I prefer to have “Created in Britain” on my labels?
Quality exists in good relationships, teamwork, design, attention to detail, which matter as much as using the finest materials and the best craftsmanship, all added up I believe that they create alchemy.
The products I design are made from the finest materials, (mostly are also made in the Britain), they are manufactured by talented craftsmen and women to an impeccable standard. I believe that this is done through team effort, which deserves to be called “created”.
By using the term “Created in the Britain”, I want to empathise the relationship between good design and exceptional craftsmanship, products that come with a mark of excellence.
This is my way of helping to preserve Britain’s precious reputation as a creator of the finest products.
Buy the best quality you can find. Choosing quality is always the more sustainable choice because it not only eliminates waste but also supports and encourages corporate social responsibility practices and businesses, plus with a little care, quality products will become timeless heirlooms.
By buying brands ‘Created in Britain’ you are also investing in the grassroots of British creativity, providing opportunities for the NextGen to learn, grow and influence future trends. The world around us is changing fast and we need to embrace new ideas from those who see the world differently. It is our responsibility, as with generations before us, to nurture their development and give them opportunities and a platform upon which they can express their unique creativity, be discovered and be successful.
As we all become increasingly dependent on social channels to build our audience, a new platform CreateBritain.com is fast growing in popularity for it’s use of ‘self-indexing’ instead of algorithms, allowing creatives to describe what differentiates them in granular detail (using relevant industry terminology), and to pull together all of their online content in one easy to find hub. Better still – it’s FREE! Could they become our own ‘created in Britain’ answer to California tech?
Bianca Elgar is also a proud member of Make it British, giving a voice to businesses that manufacture in the UK since 2011.