BTAA ‘Fashion Accessory of the Year’
Posted on September 06 2017
'Bianca Elgar’ wins three prizes at the BTAA ‘Fashion Accessory of the Year’ Awards
We are delighted to share news of our wins at this year’s BTAA prizes at the ‘Fashion Accessory of the Year’ Awards, presented at the SpringAutumn Fair in the Birmingham NEC, on Sunday 3rd September 2017 for:
Fashion Accessories Winner for the Three Sided Skinny Scarf
Fashion Jewellery Winner for Carissa
Highly Commended for ‘Made in Britain’ for Carissa
Honoured to be recognised for innovation and design!
Fashion Accessory of the Year is a unique platform to showcase new and innovative products whilst raising the profile of forward thinking companies.
Fashion Accessory of the Year is organised by the British Travelgoods, Handbags & Accessories Association (BTAA), the organisation that has been supporting manufacturers, designers, wholesalers, importers, exporters, agents and retailers in the leather, travel goods and fashion accessory industry since 1918.
The BTAA Fashion Accessory of the Year honours are awarded to the latest most original and innovatively designed products. During the judging process the judges look for, consider and select on the following elements:
- Design, innovation and originality
- The WOW factor
- Presentation and packaging
- Quality of manufacture
- Customer appeal and value
- Sales potential and commercial viability
- Retail profit potential
- Marketing and merchandising material
The Fashion Accessory of the Year judging panel is selected to ensure a broad cross section of the industry is covered, from the quirky one-off local gift shop through to elegant independent galleries, the UK's most respected department stores and everything in between. The judges have diverse backgrounds and experiences making a good recipe for their task in hand.
During the rigorous, week long process of judging the judges forensically review and evaluate the submitted product constantly measuring against the criteria and standards.