Let’s turn Black Friday GREEN!

Posted on November 21 2017

Black Friday represents an enforced love-in for churned out, disposable and discount products. Where’s the love?

We believe that every purchase should be considered for long-term value. Our homes and wardrobes should be mindfully curated and needn’t be filled with junk.

We’re turning Black Friday green!


20% off the Limited Edition Collection

We’re not acting alone. Standing alongside us are companies that dare to be different. These are companies that work hard to promote mindful purchases of long-lasting and sustainable products.

Why Friends of the Earth?

Friends of the Earth are an incredible international organisation that have been a voice for the environment since their establishment in 1971. With the help of loving volunteers and communities, Friends of the Earth seek to raise awareness about deep-seeded environmental issues, such as climate change, industrial pollution and fracking.

Recently, they have begun to cast their gaze on consumerism and how the pace of consumption has wrought havoc on our planet. Landfills overflow with cheap, throwaway items, taking up covetable space and inflicting damage on our ecosystems. The Green Friday campaign signals Friends of the Earth’s resolve to address the environmental concerns surrounding product consumption.

What can I do?

If you’re a customer, we need you to help spread the word, and petition your favourite companies to join arms with us in friendship. You can also choose to opt out of the major bulk-obsessed Black Friday campaigns, and help force a change in the type of products demanded.